As a general rule of thumb, you should find a mobile attribution platform that has a robust security system in place to protect the information you receive. Not only this, you should take the time and optimize your attribution window and improve the results you get. First install is a metric that shows the time and date that an app was first installed on a mobile device. Note that, in most cases, https://www.xcritical.com/ this metric is only registered after the app has been opened for the first time. Moreover, there are many other pieces of information collected by mobile attribution platforms, but these can vary depending on your provider and the plan you choose. There are many different mobile attribution models, but these can all be broken down into single-touch attribution and multi-touch attribution.

The industry is projected to grow to $8.2B in 2022, and the number of searches for “affiliate marketing” on Google has almost tripled in the last five years. Thanks to our experience in building data warehouses and implementing
mobile attribution in apps, we’re able to addresscomplex mobile
attribution scenarios with sophisticated, growth-focused solutions. In the longer term, teams usually export the data available in
the mobile attribution tool, through integrated reporting options
or an API, and plug the data directly into their data warehouse.

©2023 AppAgent

Simply put, it is the process of understanding the impact marketers made on a specific goal. This information lets the attribution provider ascertain whether it’s a new or existing user. The easiest way of receiving all this information is to integrate your app with the attribution provider’s (Trackier’s) SDK. App install attribution also helps you identify which advertising channel is delivering the most users and how much of your marketing budget is being wasted on fake clicks and fake installs. Once you choose your models, the key is to remain consistent in order to ensure improvement over time. Providing attribution data as a service relies heavily on a foundation of trust the attribution provider builds with its customers and partners.

As the name suggests, single-touch attribution models consist of only one contact point. In other words, it attributes conversions to one single event, which doesn’t fully portray the buyer’s journey of a huge collection of different products. While some digital attribution models have been around for a while, mobile attribution technology is constantly improving, resulting in a better experience for advertisers, publishers, networks, and consumers alike.

Subscribe for expert commentary and unique stories on the mobile ecosystem and beyond

Knowing what’s regarded as success enables you to replicate your wins and achieve a higher ROI. To summarize, by using mobile attribution organizations and developers
collect insights that go well beyond the number of app downloads or installs. The metrics we obtain through mobile attribution can help distinguish power
users, understand the specific actions that users tend to take within our app,
and otherwise get more actionable insights into the app user base.

• Savvy marketers have set on “data-driven” marketing to capitalize on such data abundance, but impactful insights are rare.
• As a result, the vast majority of marketers turn to MMPs to enhance their offering to advertisers, maximize LTV and understand exactly where they should, and shouldn’t, spend their budget.
• While each individual event, like a single app download or a single
  menu tap, doesn’t help understand user behavior, the analysis of
  large groups of events over time can yield useful findings.
• Both the first and the last click receive attribution, with any clicks between them not considered.
• Mobile attribution is a process that allows you to determine which campaign, partner, and channel generated each app download.
• You may assess advertising and network success using insights into what attracts people to your app.

Like the user-agent, it can be used in combination with other identifiers to single out a specific device. Lack of granular data and MTA means you don’t really understand your customer journey, which will eventually lead to wrong decisions. Working with an established, mature platform that holds a significant market share, enables you to leverage exhaustive market intelligence when it comes to preventing fraud.

Reports & Guides

There are billions of people using countless smartphones and other mobile devices, so stakeholders need the ability to tell these apart. A device’s advertising ID is a unique string of numbers and letters, which allows advertising platforms to identify each smartphone, tablet, and mobile device out there. Although developing a solid system may be difficult, a reliable mobile attribution mechanism reduces the amount of time you need to invest into verifying data, so you can focus on optimizing https://www.xcritical.com/blog/what-is-mobile-attribution-in-partner-marketing/ other areas of your campaign. Any decision you make today will impact your business for many years to come, for better or worse. That’s why it’s imperative to always choose an MMP with outstanding reputation, a solid platform, a happy & loyal customer base, and the resources to fully support your growing business needs. Specifically, you have to make sure that your attribution partner is truly independent and unbiased, and isn’t trading your data as part of their business model.

To find out more about how to configure Adjust’s attribution settings, take a look at our official documentation. You also want to see how a new network, Network B, can drive in-app events within one week post-reattribution. But when the week is over, you also want to stop crediting Network B with future in-app events. In particular, analyzing post-install metrics can help you identify areas for improvement throughout your user journey and monetize your app strategically for the highest profit.

What do attribution providers do?

Temporary attribution is a time-sensitive model used to give UA managers flexibility with how their data is presented. Attribution affects the entire mobile ad ecosystem, from determining how much ad space costs to how well a campaign has performed – another reason attribution is a fundamental component of mobile marketing. Similar to the advertising ID, the user-agent string is a line of text that identifies the operating system installed on the device as well as the browser being used. While it may not be a great identifier by itself, the combination of advertising ID, IP address, and user-agent is unique for every single device, so it works as additional verification. This process employs a variety of innovative technologies that range from real-time tracking to cross-network integrations, which means that it needs to be developed properly to produce accurate readings. This is done using a combination of device IDs for user level attribution, probabilistic modeling, or SKAdNetwork in iOS 14 for deterministic aggregated level attribution.